Strategic Analysis And Countermeasures Of CZ Property Management Company

Property management industry is a low-profit industry in China. Over the past thirty years it has experienced a developing process from small-scale to large-scale and from retail to collective scale. Currently the industry is going towards its maturity,characterized by: large market, strong demand for additional services, improved service quality, adoption of new modes, etc. In spite of its rapid development, the continuous high cost has become an important factor that impedes its development.The main source of income for the property management is from the property management fees. With the increasing of various costs, the property management fees should be increased accordingly, but it is faced with great difficulty. Among all the increasing costs, the human cost growth is the fastest one, which leads to the increasing of the overall cost of property management year by year and a difficult period of the property management company’s business.This paper takes CZ Property Management Company as the research object,according to the present situation of CZ property Management company and existing development bottleneck, SWOT analysis tools, analysis the CZ property Management company strengths, weaknesses, opportunities and threats in the four aspects of problems, then puts forward the solution to the company development bottlenecks may take countermeasures in terms of management strategy, finally proposed the CZ property Management company’s business strategy and strategic implementation safeguard measures. From the enterprise manages strategic perspective, this study discusses the enterprise can make the strategic choice to get rid of the development bottleneck, the study of property management enterprise has a certain significance,this study will be a variety of business strategy and the traditional property management way of combining the research helps to enrich the research content in the field of property management.