Construction Path Study Of Southwest Rice Seed Industry Highlands

In 2011, the state council issued "the opinion of the state council on accelerating the development of modern crop seed industry" which increased crop seed industry to national strategic height, the same year in Sichuan province issued Sichuan people’s government of the implementation opinions on accelerating the development of modern crop seed industry ", further emphasize to speed up the crop seed industry especially the development of hybrid rice seed industry. In 2012, as national rice seed production base, Mianyang issued " To speed up agricultural scientific and technological innovation to promote the opinions of the development of agriculture and rural areas" put forward to build "southwest seed industry highland", and the most important is hybrid rice seed, this is the main basis of the article research "southwest rice seed industry highlands construction path"This paper mainly through the literature method, interview method, questionnaire investigation research, the paper structure is divided into six parts. The first part is introduction, elaborates the research background and significance, research methods and data sources, and the development and current status at home and abroad. Rice seed industry highlands southwest of the second part introduces the connotation and theoretical basis, theoretical basis including technological innovation theory and regional marketing theory. The third part analyzes the mianyang rice seed industry development present situation and problems existing in the construction of seed industry much. Present situation of mianyang, mainly through scientific breeding, seed production, seed enterprise development status and market distribution of four aspects to introduce, highland problems existing in the construction are mainly leadership does not reach the designated position, scientific research innovation ability can’t meet the demand of high building, constrained seed production base construction, as well as local companies unable to higher ground. The fourth part introduces the construction experience of the seed industry "in Beijing, mainly through the construction of agricultural science and technology, optimize the environment of seed industry development, seed industry park, city gathered seed industry by providing perfect service and support policy advantage resources, through the exhibition and trading platform promotion market influence. According to the analysis of the third and fourth part, the author believes that a certain foundation in mianyang rice seed industry development, but only rely on their own to the construction of rice seed industry highlands. Mianyang should attract external resources through optimized development environment of seed industry, for the seed industry gathered advantage to highland construction. Based on the design of rice seed industry highlands southwest path construction, namely, the fifth part of the article. The author thinks that seed industry highland construction can be separated into three steps. The first step is to optimize the environment of seed industry development, including the construction of soft environment optimization and the weak. The second step as seed industry highlands of the construction of the two lines, one is to attract external advantage enterprises and units in mianyang and work in mianyang to carry out the scientific research and breeding, seed production, the other one is to strengthen cooperation with external resources on the basis of continuously enhancing its strength of mianyang seed industry. The third step is to the southwest high ground rice seed industry brand building and promotion, enhance the brand influence and market share is the ultimate goal of the construction of the highlands of seed industry. According to the main points of the seed industry highlands construction path three steps, design the main project of the construction of the highlands, including industrial park construction, standardized seed production base construction project, seed industry science and technology innovation project and brand construction projects, the relevant departments for reference. The sixth part is the simple summary of this research and the existing shortcomings.