Based On The Tourism Photos Of Tourism Image Perception Research Of Chongqing 5A-grade Tourism Scenic Spots

The image of tourism scenic spot is the overall features of tourist attraction, the tourists in the process of tourism experience will be according their own cognitive degree to form their own perception of tourism scenic spot image. The storage method which is characterized by photos of tourism gaze usually be taken one of the important ways to recording a scenic area characteristics by tourists, and it also can make the characteristic visualization. Through textual analysis, mathematical statistics and spatial analysis, this article taking the tourism photos of Chongqing 6 5a-class tourism scenic spots as the research object, aims to find the perceptual image and market position at present and explore the better development direction of Chongqing tourism scenic spots. The article through Panoramio for research data. And these information are divided into the photos own information photos, upload information and access information. This dissertation has six chapters.The first chapter introduces the research background, the research significance, the research content, this article’s main research progress and status quo at home and abroad so far, and the theory and the method of the research used. The second chapter introduces the research object, the data source and data processing of this article. The third chapter analyzes the tourism photos from two aspects of the theme of the picture content and geographical position. The fourth chapter analyses the photo upload content from the aspects of title tag, upload the pictures time and author information, and makes a summary. Based on the photos of access to information, the fifth chapter analyzes the 5 a-class tourist scenic spot in Chongqing. The sixth chapter is conclusion and discussion.Studies have shown that: 1. The 5 a-class tourist scenic spot in Chongqing have their own characteristics, they have differ image elements and tourists concentrated. 2. The tourists’ attention and the travel time is out of time, and the cognitive biases will appear in the process of regional image. 3. The scenic area should pay attention to promote the product system and build the company’s portfolio, consider the photo information timeliness and cooperate with influential individuals or organizations. 4. Wulong is the most popular and most mature area; Youyang is the most potential; Dazu is the most stable; While the Heishangu and the Nanchuan need to break their limitations.