Research On The Development Strategy Of Shandong Financing Guarantee Co.,Ltd

Shandong Provincial Financing Guarantee Co.Ltd. is a state-owned guarantee company established upon the approval of the government of Shandong province.The company is one of the earliest established state-owned guarantee companies in the province established in April 2000. The registered capital is 203.5443 million yuan. The company's operation mode is "policy financing,company management, marketing operation, ". Since its establishment, the company has been committed to providing guarantees for the financing of small and medium micro enterprise.Now it has established the cooperative relations with 17 banks which including three non-bank financial institutions and achieved 3.65 billion of various types of credit which the credit of bank is 3.15 billion yuan and the credit of non-bank financial institutions is 500 million.At the same time, influenced by the slowdown of current economy, the compensation rate of guarantee industry increased significantly. The company's future will face both new challenges and new opportunities with the change of financial market.To develop and implement suitable strategy is essential to the company in the the future because it can be useful in helping the company to stand the test and seize the opportunityBased on the theory of strategic management, this paper reviews the relevant research combining with the characteristics of financing guarantee industry.Taking the Shandong Provincial Financing Guarantee Co.Ltd.as subjective of research, this paper uses analysis tool such as SWOT analysis, PEST system analysis to evaluate the external environment element such as political environment, economic environment, social environment, and technological environment.Then the paper analyzes and evaluates the advantages and disadvantages of the internal conditions of province Shandong Financing Guarantee Co., Ltd. On the basis of the above analysis, the implementing means of development strategy put forward here is to broaden sources of income and reduce expenditure. The specific implementation path of the development strategy are:by implementing the strategy of capital, strengthen the capital advantage, open space to grow up; by implementing the strategy of business ecosystem, strengthen the cooperation and develop channels; by implementing diversification strategy, develop the non-financing guarantee business; through the implementation of blue ocean strategy, differentiated positioning, develop the small micro enterprise guarantee business. Shandong Provincial financing guarantee co., LTD. can guarantee the implementation of the strategy by the company management structure, the human resource management and risk control.Firstly, the company should strengthen the construction of corporate governance, optimize the company's organizational structure and build efficient organizational structure. Secondly, the company should improve the standardization and scientific of human resources management, implement the human-oriented management, and establish the appropriate salary management and incentive mechanism to mobilize the enthusiasm of the staff. Thirdly, to strengthen the company's risk management by establishing a risk early warning system, risk control system and the whole process of risk transfer and risk compensation mechanism.