Research On The Management And Control Mode Of Real Estate Group Enterprise Based On Game Theory

The development trend of the real estate industry relates to the stable development of the entire national economy and financial security, therefore, the research on how to maintain the healthy development of the real estate industry is particularly important. In the national real estate macroeconomic regulation and control, a new round of the New Deal on the introduction of the intensive degree and severe degree unprecedented, real estate enterprise management environment have changed fundamentally. Real estate enterprises have changed streamline institutions, optimization of the organizational structure and business process, realize group control. Then, how to properly solve the benefit of the parent and subsidiary companies become the key to its success or failure.Firstly, this paper describes the enterprise group parent-subsidiary control mode and the game theory in the application of group control the relevant theoretical research review respectively. Secondly, this paper introduces respectively the management and control mode of the definition, real estate enterprise group control mode of the basic types and influence factors of control mode selection, Then this paper expounds the history of game theory and its basic concepts, respectively from the enterprise group between parent and subsidiary companies control game longitudinal level and enterprise group subsidiary between the horizontal level analysis of the group parent-subsidiary control game. Furthermore combining post enterprise Vanke group and Eedco group management and control model to carry on the analysis, and analyzes their respective advantages and disadvantages; Finally, the bond high real estate group to do empirical study, through the analysis of force high real estate group control situation appear problem, focus from the organization structure and the process management and performance evaluation three aspects of diagnosis, And puts forward the force high real estate control system design, steps, design a set of complete force high group control system, so that the enterprise group control itself has a strong collaborative optimization control characteristics.The innovation of this paper are mainly embodied in the place respectively from the enterprise group between parent and subsidiary companies control game longitudinal level and enterprise group male child between the horizontal level two hierarchy by game theory model to analyze the group parent-subsidiary control game game relations, and bonding force high real estate group to do empirical research, design a set of complete force high group control system. This helps to further enrich and perfect the real estate group control theory, has certain theoretical significance.