Research And Application By Real Estate Enterprise Group Management Environmental Assessment

As the development of the real estate industry in our country has matured,market competition has become increasingly fierce.In order to maintain their advantages in the competition,real estate companies continue to seek for large-scale and diversified development,and continue to expand their scale through external integration and internal expansion to form group companies.Real estate companies are regional,and the environment in different regions or cities is different.Therefore,the “one size fits all” approach to group management is not conducive to the development of parent companies.How to evaluate the parent company's management environment and targeted management and control are real estate companies.The group needs to solve the problem.But at present,there are few researches on real estate management and control environment in China.The research on the control environment of mother-child companies is mainly on the influencing factors of the choice of management and control mode,and it lacks systematic research and quantitative evaluation on the control environment of real estate parent-subsidiary companies.Determining the composition and evaluation methods of the controlling and controlling environment of real estate subsidiaries is the core issue of this study.Based on the research ideas,this paper takes the influencing factors of the selection and control mode of real estate enterprise groups as the breakthrough point,analyzes a large amount of literature,combines the characteristics and development trends of real estate companies,and forms an evaluation index system for the management and control environment of the real estate enterprise group parent company,and on this basis,the The questionnaire used logistic regression analysis to conduct a comprehensive evaluation and determined the evaluation model of the control environment of the parent company of the real estate enterprise group.Next,the content of the group's decentralization is divided,and the power allocation of the parent company and the subsidiary company under different decentralization power modes is studied from the two dimensions of resource authority and operation authority,which provides theoretical and practical guidance for the selection and management of real estate group companies.Finally,applying the research results of this paper to the case enterprises to verify the rationality of this study,the research can guide the real estate group companies to smoothly carry out the control of their subsidiaries.