| The pattern of economic globalization, the whole world, all kinds of foreign trade activities continue to increase, the trade between countries frequent. Pharmaceutical and chemical industry and people’s health are closely related, as people health consciousness constantly improve, in terms of health investment will continue to increase, a strong impetus to the development of medicine chemical industry. So, with the development of the times, pharmaceutical and chemical industry appropriate, obtained the fast development. In the tide of economic globalization under the sweeping, large flow of China pharmaceutical chemical industry is also actively involved in the global economy. Pharmaceutical and chemical enterprises large as prognostic springing, constantly emerging, and actively participate in the whole international pharmaceutical and chemical market, become the important component of. So, medicine and chemical industry foreign trade enterprises to obtain more opportunities, with worldwide in various countries and regions of the enterprises to carry out trade, to seek greater development. However, for small and medium-sized pharmaceutical chemical foreign trade enterprises, foreign trade under the globalization environment, development opportunities in the encounter golden at the same time, the need to also inevitably face the risk of foreign trade and challenges from economic globalization. Moreover, influenced by the policy and its own internal factors, the medium and small foreign trade enterprises need to bear double pressure, and face more fierce market competition[1]. For pharmaceutical and chemical enterprises, there are some differences between the production and business operation compared with some other foreign trade enterprises, in some ways more vulnerable from internal, external factors, therefore, faces threats and challenges are more, In such a grim reality, how to seek development, occupy a space for one person in the pharmaceutical and chemical market, become an important topic in front of all small and medium-sized pharmaceutical and chemical enterprises. By building up positive scientific management mode, can help small pharmaceutical and chemical enterprises to better cope with the pressure from all sides and challenge, develop and grow. Based on small and medium-sized pharmaceutical and chemical enterprises as the research object, carries on the analysis in which small and medium-sized pharmaceutical chemical foreign trade business environment, and makes a concrete analysis of facing small and medium-sized pharmaceutical chemical foreign trade business process the threats and opportunities with the SWOT model, obtained the surface in the course of business advantages and disadvantages. Based on reality, combined with the actual situation of small and medium-sized pharmaceutical chemical foreign trade enterprises, puts forward some concrete measures for constructing the operating mode. The full text is divided into five parts, the first part is the background and significance of the research, analysis and research status at home and abroad as well as the use of research methods, research and innovation of this paper and related theory were introduced. The second part is to small and medium-sized pharmaceutical and chemical enterprises as the research object, the analysis of the business environment. The third part, make a concrete analysis of facing small and medium-sized pharmaceutical chemical enterprises of foreign trade business in the process of threats and opportunities with the SWOT model, obtained the surface in the course of business advantages and disadvantages. The fourth part, based on reality, combined with the actual situation of small and medium-sized pharmaceutical chemical foreign trade enterprises, puts forward some concrete measures for constructing the operating mode. In the last part, the conclusion, and the next phase of work is prospected. Through the analysis and study, can provide some reference for the operation and development of China’s small and medium-sized pharmaceutical chemical foreign trade enterprises. |
