Countermeasures Of Rural Electronic Commerce Development Of Supply And Marketing Cooperative In Fujian Province

At present, the research of electronic commerce, many experts and scholars published a lot of literature, research, guidance and effectively promotes the our country electronic commerce development. Relatively, the research on rural electronic commerce is less, and the supply and marketing cooperatives and the development of rural e-commerce combined, observation,research and direct the supply and marketing cooperatives in rural electronic commerce development is less. Supply and marketing cooperatives is also the business of agriculture industry, is the mainchannel of rural commodity circulation, there have all kinds of connections with the relationship with the farmers, is an important force in the development of the rural economy can not be ignored. In the teacher’s guidance, this research through observation, analysis of the domestic and foreignrural electronic commerce development model, research the domestic rural electronic commerce case, understanding of the important role of supply and marketing cooperatives play in the development of agricultural production, to help farmers increase income, the prosperity of the rural economy and rural market etc. Analysis of the existing rural electronic commerce development problems in Fujian ProvinceSupply and marketing cooperatives, On this basis, put forward the countermeasure of rural electronic commerce development of supply and Marketing Cooperative in Fujian province, The purpose is to expect to be able to give Fujian Province Supply and marketing cooperatives inrural development of electronic commerce has just started to provide useful inspiration and guidance, Improve informatization level in Fujian Province Supply and marketing cooperatives, rural commodity circulation network, better for the " Rural farmer agriculture" service, To speed up its own development, increase the income of the farmers, the implementation ofGeneral Secretary Xi Jinping on deepening the reform of supply and marketing cooperatives, to play its unique advantages and important role, Speed up the construction needs of the socialist market economy, To meet the need of the integration of urban and rural development, To meet the need of agricultural modernization with Chinese characteristics of the organization system and service system, Efforts to become the life-blood of farmers’ production and living services and integrated platform, Write a new chapter in the development of agriculture, rich farmer, prosperity of urban and rural areas, To build a well-off society in an all-round way, realizing the great rejuvenation of the Chinese nation the Chinese dream of make new greater contributions to the instructions has important realistic meaning and profound political meaning.