Research On The Development Strategy Of K Construction Group

Accompanied by the massive growth in the rapid development of our country’s economic construction and investment in fixed assets, the construction industry in the national economy the pillar position is more and more obvious.Our country is at a stage of accelerated urbanization and industrialization, the construction industry output share will further enhance, construction industry in the national economy status will further enhance and strengthen. The total output value of construction industry will maintain a certain growth, but the investment effect, the construction industry scale growth will slow further. Accustomed to the construction enterprises extensive high growth, Will face more severe competition, outward expansion of the market at the same time, should pay more attention to the promotion of inward management strength, the project to upgrade the fine management through information, innovation mode, enterprise intensive management, can remain invincible in the fierce competition.As the construction industry enterprise K Construction Group study on enterprise development strategy study one aspect of its special, Resources and capacity of the environment, have the development strategy formulated to match with the company faces, At the same time, as a growing enterprise, its development strategy research are the same with other enterprises, especially many similar places in the aspects of management system, operation mechanism of enterprise and face in the new situation of market development, management etc. In this paper,K company’s internal and external environment of the opportunities and threats, strengths and weaknesses analysis, has been clear about enterprise’s vision and mission, the use of SWOT analysis to establish the development strategy of the enterprise, establish the development strategy, the implantation of Internet thinking, make full use of information technology to strengthen the core competitiveness of enterprises, in the basis of adhering to the main business on the diversified development, actively, expand the fields related with the building construction, and realize the internationalization development.Through this research, in the process of enterprise development regularity was found, provide a useful reference for the future development of the enterprise; at the same time, also explore the road of development under the new situation of the domestic state-owned construction enterprises, in order to solve the sustainable development of enterprises in the fierce competition in the market in question to provide reference.