Research On Development Strategy Of HW Construction Group

Construction industry as a traditional pillar industry of economy in our country,has been in the national economy plays a huge role.But as in the past decade expansion of enterprise production and management in construction industry,the continued growth of the construction industry output value industry reached the saturated state,construction of excess capacity.And with "new normal" economy,transformation of the economic development,construction of the traditional development mode is also challenged.In the past two years,reduced the volume of HW construction group to undertake tasks,GDP growth is slow,enterprise is to decline or to continue to develop,become a HW construction group have to face the problem.Faced with the bottleneck of enterprise development,clear enterprise development strategy,development direction is very important for the enterprise.This paper,based on the general procedure of development strategy,the first group construction of HW development external environment through the PEST analysis method analyzes the political,economic,technology,social environment,and use the five competition models threat of potential entrants in the construction industry and potential substitutes,buyers and suppliers bargaining power wake the industry competition situation analysis;Then the HW development situation in construction group,organization and human resources present situation,analyzes the scientific and technological innovation status and financial situation;Secondly,based on the analysis of the external environment,a summary HW construction group development faces opportunities and challenges,enterprises have advantages and disadvantages,through the SWOT analysis model for HW construction group development strategy to locate,final selection is given priority to with construction,how far is the development of the market,total cost control strategy;Finally,through the strategy implementation details,strategic security and risk control in the implementation of the strategy of further elaboration.The results of this article pointed out the direction for HW construction group development,also for the same type of enterprise development strategy.