X Tianjin Logistics Co.,ltd.development Strategy Research

In order to promote the stable and comprehensive development of the economy and realize the leapfrog development of the logistics industry,China has proposed national-level development strategies such as the “One Belt and One Road” construction,the coordinated development of Beijing-Tianjin-Hebei,and “Going Global.” Taking advantage of this “dongfeng”,the logistics industry In the period of accelerated development,the development situation is relatively good,and the economic benefits are growing rapidly,but at the same time,it also exposes some obvious problems,especially the large gap between the domestic large-scale logistics companies and foreign large-scale logistics companies in terms of specialization.This is not only reflected in the lack of clarity and swing of the enterprise development strategy,the lack of more appropriate strategic planning and goals,but also the contradiction between the modernization of the enterprise and the existing system,innovation,and manpower.The intensification of industry competition has promoted the transformation and upgrading of China’s logistics enterprises.Only by relying on advanced development strategies to escort can companies achieve breakthroughs,get rid of predicaments,and improve international competitiveness.Therefore,the foresight,applicability of the enterprise development strategy,and the degree of "grounding gas" of the development strategy have become urgent issues for the survival and development of large logistics companies.This article takes X Tianjin Logistics Co.,Ltd.as the main research body.First,it discusses the definition and analysis of strategic management theories and related concepts related to enterprise development at home and abroad.At the same time,it clarifies the principles that the company’s development strategy must adhere to,and provides a theoretical basis for subsequent research.Secondly,analyze the domestic and foreign political,economic,social,and technical environment of X Tianjin Logistics Co.,Ltd.,analyze its organization,personnel,and technical capabilities,and use SWOT analysis to analyze its development advantages.Disadvantages,understand the basis of its strategy formulation;again,based on the analysis above,select and formulate X Tianjin Logistics Co.,Ltd.’s own development strategy;finally,in order to ensure the implementation of the strategy,the company’s internal management lines and business lines have been fully optimized,Ensure the effectiveness of strategy implementation.Through research,it is concluded that the development strategy of X Tianjin Logistics Co.,Ltd.must be subject to the group’s development strategy,and at the same time,according to local conditions and the conditions of the company and the region,the development strategies that can be adopted include branding strategy,network strategy,globalization.Strategy,diversification strategy,and parallel strategy of intensification and informationization.Finally,through the analysis of the development strategy of X Tianjin Logistics Co.,Ltd.,a reference strategic development experience can be formed,which will have a certain reference role for similar enterprises in the industry.