| The circulation of agricultural products is to realize the use value of exchange,The level of circulation efficiency of agricultural products in relation to farmers’ income growth, affecting the rural market to expand and improve, therefore, To improve the circulation efficiency of agricultural products, the establishment of a modern circulation system of agricultural products is nescessary. The evaluation of the circulation efficiency of agricultural products is still there is no single way to do this, this study based on the circulation of agricultural products in Heilongjiang province, according to the Heilongjiang Province agricultural products sell difficult in recent years, the greater price volatility, single channel, the actual situation of higher circulation costs, from the macro and the micro level to evaluate the circulation efficiency of agricultural products in Heilongjiang Province. Macro level, build circulation efficiency of agricultural products macro evaluation system in Heilongjiang Province, including velocity of circulation of agricultural products, circulation scale and circulation economy indicators in four categories of 11 indicators, and the use of factor analysis of data from 2000 to 2012 in Heilongjiang Province circulation of agricultural products were analyzed, then come to the circulation efficiency and the development trend of the evolution of Heilongjiang Agricultural Products. Micro level, build circulation efficiency of agricultural products micro evaluation system in Heilongjiang Province, based on DEA method, select a relatively large part of the scale represents Heilongjiang grain, vegetables, livestock six categories of agricultural products circulation of agricultural enterprises, from the business point of six selected business-related data were analyzed, then come to the circulation efficiency evaluation results of grain, vegetables, livestock produce three types represented Heilongjiang Agricultural distribution companies.Macro level through to evaluate the circulation efficiency of agricultural product evolution trend, the results show that from 2000 to 2012 among the general circulation efficiency Heilongjiang upward trend, but in 2003 due to the province’s natural disasters showed a significant downward trend. This trend is actually the circulation of agricultural enterprises in Heilongjiang Province, the circulation industry developments and market environment is consistent. From circulation efficiency development trend analysis, Heilongjiang Agricultural circulation efficiency overall upward trend will continue in the future.Micro level through to evaluate the circulation efficiency of three samples of a comprehensive analysis of six companies, circulation between different circulation companies in different environments to compare the results of circulation efficiency shows that grain, vegetables and livestock classes circulation of agricultural enterprises have high circulation efficiency of enterprises, in general, the higher the efficiency of the food categories of agricultural products circulation enterprises, description three agricultural soils are suitable for distribution companies to their development can co-exist, but the overall direction of development is the best kind of agricultural food distribution companies.At the end of the paper, according to the analysis of the circulation efficiency of agricultural products in Heilongjiang province, from a macro and micro level on how to improve the circulation efficiency of agricultural products of Heilongjiang Province, targeted proposes corresponding solutions. |