Synergistic Effect Of Textile And Garment Enterprises Strategic Alliance

Strategic alliance has been widely recognized as a cooperative competition model, whose main goal is to gain the synergy of alliance. Many successful enterprises in the world improve the market competitiveness of their own through the establishment of strategic alliance, the realization of alliance synergy effect, and the achievement of a win-win situation. The textile industry as a pillar industry of our national economy is experiencing the transformation process from the textile to the textile power. In order to successfully achieve the upgrade of textile and garment enterprises competitiveness, it needs the further implement of strategic alliance and the scientific evaluation improvement of synergistic effect of textile and garment enterprises strategic alliance. It also needs to choose the suitable building form and evaluation model and method of strategic alliance to provide favorable support vigorously for the development of textile and garment enterprises in our country.Based on the domestic and foreign strategic alliance and cooperation effect theory research, this study considers the formation mechanism of textile and garment enterprises and the factors of affecting the strategic alliance synergy effect starting from "textile economy and enterprise management innovation strategy alliance" and combining with the present situation of the textile industry. It provides a reference for determining the strategic alliance and index system through combing the related evaluation index.Through analyzing and summarizing the affecting factors of synergistic effect of textile and garment enterprises strategic alliance, this paper puts forward a strategic alliance form of textile and garment enterprises : management synergy, financial synergy, human resource synergy, intangible assets synergy, operating synergy. The construction of the textile and garment enterprises strategic alliance synergy evaluation index system comes from the five aspects.In the empirical study, it determines the comprehensive weight of evaluation index of cooperative effect of textile and garment enterprises of strategic alliance with AHP firstly. Secondly choose a strategic alliance which has been very stable as the research object whose core is Shandong Nanshan textile and clothing limited company. Through the gray evaluation method of the alliance synergy effect comprehensive evaluation, the results are consistent with the actual situations in high degree, and fully verify the accuracy and practical applicability of the evaluation system.The innovation of this paper is to propose a suitable form of strategic alliance for textile enterprises. Another one is to construct a universally applicable synergy evaluation index system of textile and garment enterprises strategic alliance which contains five aspects: management synergy, financial synergy, human resource synergy, intangible assets synergy, operating synergy. It combines with the development characteristics of C hina’s textile and garment industry and provides beneficial support to improve the competitiveness of China’s textile and garment enterprises.