The Research On Usage Of The Model O2O In Chinese Chain Catering Enterprises

In recent years, Chain Catering Trade Enterprise of our country has developed rapidly, the influence is also rising in the food industry. But, chain catering increases the cost of doing business, burdens. The rent price is high, the labor cost is high, the high energy prices, raw material cost is high, the profit is more and more low, all of these become chains irreversible burden. Therefore, our country chain catering enterprises should place in the fierce competition environment, must cultivate its competitive advantage. That is to say, the chain catering enterprises must improve the current management situation in our country, to improve food quality, reduce operating costs, and improve service levels, and all of which demand chain catering enterprises can quickly response to market demand, making full use of modern science and technology and modern marketing management philosophy, efforts to improve the level of information technology and management. And 020 patterns in the use of chains just meets the requirements of enterprises in this regard.This article mainly studys from the development of chain restaurant industry at present, the existence question, and chains 020 mode application present situation, the chain restaurant industry value chain and chain catering enterprises 020 mode application researches on the overall planning of several parts. Using inductive deductive method to study the present situation of the application model 020 chain catering enterprises in our country, it think that a restaurant chain enterprise development in our country is slow, low level of understanding, low efficiency of the logistics distribution problems, On the basis of these problems, it puts forward three kinds China’s 020 model which is suitable for Chain Catering Trade Enterprise, including centering on the websites of 020 model, with a single enterprise as the core of 020 model and e-commerce platform as the core of the 020 model, and then it analyzes the chains the model of 020’s main goal, including improve the ability of supply chain management, optimizing the financial process, maintain good customer relations and set up information sharing platform. Finally, it takes sichuan haidilao as an example, it analyzes the application of 020 model from the site construction, network marketing, customer relationship management and business of seamless docking in detail, and it puts forward the corresponding Suggestions for improvement from 020 platform management system, personnel training, maintenance and supply chain management.