Real Estate Development Partner’s Evaluation Indicators In Disparate Cooperation Types

With the continuous development of the real estate market, industry internal and external competition increasingly fierce, Real estate enterprises hope that by absorbing the advantages of resources to enhance competitiveness in order to deal with rapidly changing market environment. Hence, Real estate enterprise start looking for the right target enterprise to form a coalition.The purpose of this paper is designing the evaluation index system of real estate developers partners through the analysis of the problems from real estate developers choose partners and the factors influencing cooperative relations, research on evaluation index system of the target enterprise. Construct a reasonable index system of real estate developers partners. According to the current real estate developers in the partner selection can be summed up the various types of cooperation. Different types of cooperation has particularity and generality. Through the analysis of different types of cooperation, can build a more reasonable comprehensive evaluation index system. In the end, through the practical application of the index system in the process of screening target partners, to achieve the purpose of practices combining with theories.In the design process, through the analyze the real estate cooperation theory in order to realize effective combination of various elements, combined with cooperation and the index system. Looking for problems need to be solved in practical operation. Combining qualitative method with quantitative method, using literature collection and questionnaire method to make the establish of real estate development partner selection index system is scientific. Building system of partner selection should facilitate the operation, the indicators should be systematic and organized. The content of the index selection should be easy to understand and practical investigation.Therefore, this article understand the cooperation within the real estate industry, in combination with related literature found that the real estate index system not indicators in details. To build a evaluation system, should consider not only the elements of evaluation enterprise, also need to consider a variety of cooperation modes. In combination with the factors affecting the development of real estate enterprises, this article through the analysis of the evaluation index, preliminary establishes a set of indicators. Using these indicators to establish a reasonable evaluation system. According to the design of the selection system applied to the measurement of the multiple enterprises to analyze every aspect of enterprise in the indicators of superiority. It is concluded that the composite scores to help real estate developers to evaluate and select partner.