The Research Of Big Data Driven Influencer Marketing

The Internet has been played an important role in our daily life inrecent years, and has changed our life to be a more convenient and more comfortable way. While the fast pace of technology has affect all the aspects of our life, it also changes the way of human beings to do business and marketing. Gradually, we have entered an era that mobile internet and cloud computing affect our life, changes our lifestyle. And with the development of this great opportunity, the information and data that collected by the huge amount of servers has taken the data analysis into a new area. By analyzing and optimizing the data,we can explore more potential of data and make the best use of it, which will reduce the gap between customers and enterprises. At the same time, the social network and self-media have experienced a rapid growth and carry a big weight in the marketing activity. The new media have a great impact on certain group of people and they are named "influencer". Enterprise make marketing strategy through the big data analysis and choose the specific "influencer" to improve marketing performance. These features makes up the modern marketing method.This article compared the traditional way of influence marketing and the data-driven influence marketing,both in the way of method and the final results. And base on these case analysis,we put forward a feasible method of influence marketing with the aid of big data technology.The essay is made of five chapters. The first chapter is the Background and Concept of the research, including the feature of the information era and the reason and essence of this article.The second chapter is the introduction of all relevant concepts, include the concept of modern marketing, influencer marketing and big data. The third chapter takes the example BC sports to extent our argument. To start with, we introduced the history and basic revenue status of the company, and then list the previous marketing activities and the effect of them, followed by its features and pro and cons, and finally summarize the disadvantage of the traditional way of influence marketing.Then we go to the next chapter, the fourth chapter mainly talks about the attempt that take place in the BC company to solve the problems by taking the advantage of big data. Conclusion has been made that the influence marketing with big data have a better impact compared to traditional ways. The last chapter is the ultimate summary. It describes some suggestions that can be accessed to company and business to handle the contemporary influencer marketing with the aid of the power of big data.