Study On The Relationship Between The New Energy Vehicle Enterprise R&D Investment And Performance

With the development of auto industry, the corresponding energy consumption, environmental pollution problems brought by the increasingly prominent since 21st century. It is significant to develop new energy vehicles which is energy-saving and environmental protection. The advent of the era of new energy vehicles, request us to seize the research and development and production of new energy vehicles. Enterprise must carry out the green technology innovation if you want to occupy a space in the new energy vehicle market. Research and development is an important means of technology innovation, however, the research of the relationship between R&D investment and company’s performance has been the focus of scholars research. But the present research like this, so the paper has an in-depth research.In this paper, based on the literature review and theoretical inference, analyzed the relation between R&D investment and enterprise performance, and the introduction of adjustment variable to observe its effect on the relationship between the enterprise R&D investment and performance, put forward the research hypothesis and regulation of R&D investment on enterprise performance variable research hypothesis, then constructed this paper’s theoretical model. And collecting the sample enterprise data, and through the processing of the data, it makes an empirical test on all research hypotheses proposed. Finally, the analysis chooses Fu-tian new energy automotive business case, refinement of R&D and the performance context.Hence, this paper drew following conclusions:there is a positive relationship between the new energy automobile enterprise R&D investment and performance, some external variable will affect the relationship between the corporate R&D investment and company’s performance, new energyvehicles listed company’s performance exsit a lag effect in the case analysis. According to the researchconclusion, the paper put forward some reasonable suggestions related in enterprise R&D investment: First of all, enterprises should according to their own situation and national policyformulation reasonable R&D investment strategy; Secondly, enterprises should strengthen thebenign competition within the industry to realize the technology innovation; Finally, the governmentshould strengthen policy guidance and incentives to encourage enterprises to actively carryout independent research and innovation.