Study On Priority Evaluation Of Real Estate Project Portfolio

Affected by the area restrictions and diversification strategy, so many real estate enterprises are often faced with many projects simultaneously. Especially the current real estate market performed poorly gradually. How to ensure the project portfolio has the highest priority and the largest benefit and select the appropriate project portfolio is particularly important under the condition of limited resources. Also for project portfolio management should be focused on project portfolio selection. This paper focuses on solving the priority project evaluation system and project portfolio selection methods issues.①Build a real estate project priority evaluation norm. Summaried the previous studies have found that the evaluation of real estate projects in large quantities and variety. By referred to a large number of relevant research literature and interviews with experts, and combined the characteristics of real estate projects, build a preliminary evaluation of real estate project priorities. According to the system of engineering theory, we established the final evaluation norm system.②Improved project evaluation process. Because the number of the real estate project evaluation norms is big, the traditional AHP is unsuitable. This papar we use IAHP. It can make up for the lack of traditional AHP. It can make the evaluation process easier and evaluation results more accurate.③To achieve a more realistic quantization processing. The information of evaluation norms in traditional GRAP is all of an exact value. But in fact, experts are often express by vague language rather than an exact value. To solve this problem, we propose use fuzzy gray in the relational GRAP. Here we translate experts’ fuzzy language into a triangular fuzzy number.④Based on considering enterprise resource constraints and other policy constraints, combined of the correlation between projects, we build a portfolio multi-objective 0-1 programming model. Finally, show the portfolio selection process through a case study.