Study On The Development Countermeasures Of Tea Industry In Songyang County Of Zhejiang Province

Songyang county of zhe jiang is known as" granary of the state " and the town of tea industry. There were 115000 mu of existing tea garden area and 11300 tons of tea production. The total output value was 7.01 billion yuan in 2014 years. Tea processing enterprises is more than 2,600.Songyang is zhejiang tea industry county, national Emphasis tea producing counties, the top ten counties specialty tea.The southern zhejiang tea market as trading volume is 76600 tons, 4.615 billion yuan of transaction volume. "Songyang silver monkey",Flagship brand- one of the most popular brand –is not only knowned as" the ten famous tea of Zhejiang"but also knowned as “Chinese culture tea ".In this paper, by drawing on the basis of relevant information and field investigations on the status of development of tea industry in songyang County for a more in-depth and meticulous research, development problems and achievements made in the analysis of industrial development, proposed the development of tea industry and the overall goal of building ideas, strategies and recommendations set forth constructive development of tea industry.The songyang County after an investigation found that although the tea industry has made great achievements, with a relatively strong industrial base, a broad market space and development potential, but there are still extensive development of tea industry growth, weak tea disaster tea business entities weak tea deep processing lag, tea products with high added value is low, increasing pressure per unit area of value-added tea culture tourism resources such as lack of mining inadequate. Meanwhile, faced with the "green" barriers continue to run up, the impact of foreign tea Songyang tea products, tea, comprehensive utilization of resources protection is not strong development potential weakness, the impact of the threat of a new drink traditional tea market and so on. The question boils down to is that the further development of tea industry Songyang problem to be solved. According to the Songyang County grasp and systematic analysis of the tea industry tea industry developments, combined with work experience, the authors believe that further development of the Songyang County tea industry must change the economic growth mode and take the road of sustainable development.This paper carried out a detailed study around the location of the tea industry and its development target center for making the sustainable development of tea industry chain in Songyang.It proposed7 tea industry development strategy that " relying on scientific and technological progress, promoting the tea industry sustainable development; adhere to the leading enterprises, improving the management level of the tea industry; adhere to market-oriented mechanism, promoting the tea service industry agglomeration district construction; adhere to rely on brand building, improving the visibility and competitiveness constantly;Adhere to temper the tea culture, enhance furtherly the soft power of the tea industry; adhere to promote synergy On tourism, mining synchronously new industry the development of tea industry; Adhere to the open concept for prospering tea industry, developing all-round tea industry development space", making a contribution to development of Songyang tea industry healthy and sustainably.In this paper, there are put forward some suggestions for policy-County tea industry to make a contribution to development of Songyang tea industry healthy and sustainably in terms of science and technology, ecology, management, policy.Becausing of the article is part of and discuss the development strategy needs to be further tested and corrected in practice.