Management Model Improvement Of New Product Development In Moore Company

In today’s world of integration, competition is multi-aspect among companies. New product development management has become the core of enterprise’s development strategy in today’s world. How to create a recognized product in the market has become the most important factor of consideration. However, while most of oversea’s new product developments continuously advance its innovation and creativity, domestic enterprises are still managing new product development very conservatively. Due to the increasing domestic labor costs and exchange rate, domestic enterprises face considerable pressure to survive. Therefore, on the basis of advanced new product development management model, we have to combined with the actual situation of the enterprises, improve enterprise’s management level, improve development efficiency and reduce overall product development costs.This research paper will discuss Moore’s new product development management model by approaching from the world’s advanced product development management. Through analyzing Moore’s new product development management problems, utilizing theory of project management, risk management theory, product life cycle theory, and from the company’s product development ideas, product development process system, information construction, have put Moore forward on efficiency of product development, reduce product development costs, and improve international competitiveness. Meanwhile, through this research paper, I hope to provide domestic enterprises advanced product development management concepts as references.