The Research Of Qingdao Yangfan Ship Building Development Strategies

Enhance the shipbuilding industry capability is put forward as an independent chapter in the Nation’s Eleventh five-year Plan. Qingdao shipbuilding base shall become the core enterprises around the BOHAI Gulf circle, and is also listed as the major projects of the Eleventh Five-Year Plan. As the earliest project to be constructed in Qingdao Shipbuilding Base, Qingdao Yangfan Shipbuilding Co. Ltd. is faced with new opportunities and challenges, as a result, it is in urgent need of formulating new development strategies and targets and to take measures to ensure the implementation of the targets, so as to compete in the fierce international shipbuilding industry. This essay studies the development strategies and targets of Qingdao Yangfan and its realization.This essay is based on fundamental theory and methods of modern enterprise management, for example competition strategy, combined with SWOT analysis mode and competition structure to definite Qingdao Yangfan’s development target and competition strategy by the way of analysing the inner and outer environment of the company, such as comprehensive marketing analysis, option of vessel types, competitors, customer need and inner and outer circumstances.This essay can be divided into the following aspects:It analyzes the current shipbuilding status, which points out that China is facing a bright shipbuilding market. It makes comparisons between national shipbuilding marketing and abroad, and lists the advantages and disadvantages of China’s shipbuilding industry Currently, China’s shipbuilding companies are taking active measures to adjust their development strategies to compete in international shipbuilding market. It gives detail analysis and proper choice of vessel type to build for Qingdao Yangfan.It studies its competitors in detail. It defines the positive aspects of Qingdao Yangfan:broad market, favorable location, first class equipment, experienced workers; the negative aspects:outdated management mode, severe brain loss, unrasonable human resources. It establishes the development strategy and target of Qingdao Yangfan. It sets up implementation measures for development strategy:a. brand setting; b. Cost-effective; c. production management; d. business targets; e. finance management; f. HR management and etc. It is hoped that the study of this essay can guide the quick rise of Qingdao Yangfan Shipbuilding Co. Ltd..