Study On Evaluation And Development Of Sports Tourism Resources In Tibet

Since reform and opening, China has made astonishing economic progress, which means Chinese people enjoy more considerable income, higher living standard and richer spiritual life. Under this circumstance, Chinese people’s consumption concept also have changed a lot and healthy lifestyle is becoming more and more received and welcomed. People has begun to spend their spare time in different kinds of traveling, especially sports travel. This new tourism mode is popular for its deep and unique bodily and mental experiences of tourists.With rich resources of high mountains, snow peaks, lakes, rivers, canyons, glaciers as well as unique characteristics of ethnic sports, Tibet enjoys a great development advantage on sports tourism. The development of tourism means more tourists and hence a huger market for sports tourism in Tibet. The reasonable development and exploitation of Tibet sports tourism is conducive to the development of itself and other industries, and hence makes a positive influence on sustainable development in Tibet.The thesis firstly formulates the research background and significance. Then the reference to the related literature provides a general research idea and helps to determine the research content and methods as well as technical route, based on the concepts of sports tourism, the evaluation methods of sports tourism resources are introduced, like analytic hierarchy process and fuzzy comprehensive evaluation, the related theories about sports tourism development are expounded, like industrial symbiosis theory, traveling life cycle theory, sustainable development theory and diamond theory. Taken Tibet sports tourism resources as evaluation objects and development research objects, the author firstly makes a field investigation and research on the current situation of Tibet sports tourism resources and then makes a feasibility analysis of its development. The references to previous research results and the exchanges with related sports and tourism experts help to determine reasonable target, according to which the reasonable and authoritative target system is established. That is analytic hierarchy process and fuzzy comprehensive evaluations are adopted to determine matrix weight and quantitative evaluation criterion. And the questionnaire is used to make a comprehensive judgment and evaluation of Tibet sports tourism resources. Based on evaluation results, the score of comprehensive evaluation about Tibet sports tourism resources is 7.7788, ranking the fourth with regard to tourism resources. Then according to the comprehensive analysis of evaluation results and SWOT analysis of Tibet sports tourism resources, the integration and development strategies are presented to promote Tibet sports tourism as follow. First of all, develops the value of sports tourism in Tibet. Uses the existing resources effectively, introduces special tourism products, Adopts the model of village experience, festival activities to develop the humanistic sports tourism of Tibet. Combines the plateau national culture and geographical environment, develops competitive sports tourism; Secondly, perfects the conditions of sports tourism of Tibet, accelerates the construction of the infrastructure related to sports tourism, improves the service quality of sports tourism, integrates the spatial layout, creates quality tourist routes of sports tourism.