Strategy Transformation Study Based On The Internet Thinking Of A Company

The Internet thinking is constantly expanded in a market economy, market competition level gradually put forward under the background of deep drawing. Electricity is the good on behalf of the product. In recent years, the traditional manufacturing industry informationization in order to better adapt to market development rule, stepping up the pace to thoroughly transform the Internet thinking direction. In this paper, the research object of A company is an influential position in the industry of traditional manufacturing companies, through empirical research, this paper aims to give A company’s strategic transformation puts forward constructive Suggestions, as well as traditional manufacturing’s Internet strategy theoretical support is given.This paper has A company’s strategic transformation sequence analysis and appraisal from the internal and external environment. First, the background and purpose of the proposal to examine the significance of this paper, and this paper describes the theoretical tools used in the process of argumentation and analysis tools. A company followed by 28 years in four stages of development strategies and the current status of the analysis, the company faces questions A new strategic transformation. A theoretical analysis followed by PEST company macroeconomic environment, using SWOT analysis and Porter’s Five Forces Model A’s syndrome research within the industry in the transition process and the pros and cons of external architecture rationalization issues. Finally, based on a profound analysis of the theory and case studies on the interaction of Company A proposal put forward specific and effective transition to the Internet-based strategic thinking, strategic planning and make theoretical guidance for the timeliness and completeness.Integrated using the theory of PEST, porter five model and SWOT analysis method, combining the theory of value chain and industry concentration precontrol guidance, in this paper, we study A company is the emphasis and difficulty in thinking transformation based on the Internet. For A company through empirical research, this paper found the industry environment and internal barriers in the process of transformation, and the maximum risk aversion, remove the obstacles, on the basis of thinking transformation based on the Internet for A company to seek value orientation and market orientation, new strategic transformation to reasonable and efficient to complete the Internet age.