The Optimization Countermeasures Of Haier Groups Logistics System

Modern logistics industry development degree is to measure a national industrialization level and an important symbol of comprehensive competitiveness. From the point of world economic development process, the height of the development of logistics is consistent with the industrialization process. At present, the world is generally called logistics \ "final frontier\" to reduce costs, reduce raw material consumption, improve labor productivity after the \ "third profit source\". With the accelerating process of economic globalization and informationization, the logistics industry as an emerging service industry with broad prospects and value-added functions, is developing rapidly in the global scope, \ "revolution\" in modern logistics. At present, some developed countries and regions in the world of the logistics industry has become the pillar industry of national economy.Haier group’s logistics system in the development of haier group occupies very important position, in 2000, haier is made clear in the reform of third party logistics development plan, the investment of the construction of the international logistics center put into use in March 2001, and in the overseas flasher, a number of logistics distribution center, in order to ensure the haier products quickly to every country, haier in the country set up more than 90 logistics distribution center, more than 2000 secondary distribution station, can guarantee delivery within 24 hours to the county, within 48 hours of delivery to the town, realize the need to send, send integration. Haier logistics development will promote the development of haier group, make haier has become one of the biggest electronics business in our country, and have a good international reputation. With the development of haier group, this way of proprietary type logistics also presents certain defects, caused by a lack of socialization of logistics, logistics is separated from group has no real problems, these problems make haier’s logistics system couldn’t be better play the role of the goods distribution and circulation, increase the haier group’s logistics costs, which limits the development of haier group.The author in reaction to the phenomenon, according to the construction of haier group’s logistics system optimization as the research object, analysis the haier group, the problems of logistics mode and the optimization countermeasures, so as to promote new developments in the construction of enterprise logistics system of China.