Research On The Development Strategy Of Gansu KunLun Gas Company

The gas industry in foreign countries started earlier, the development of the industry and the competition also tends to be mature, the domestic gas industry started late, the majority of small and medium-sized city is not equipped with gas pipelines, but the gas demand is dominated by natural gas exist in large quantities, the industry is in a rising stage.Gansu Kunlun Gas Co is the oil companies Gas Co of Kunlun area branch, the company now entrusted with the management of many gas branches. The company relies on oil and gas resources in Kunlun advantages, is in the leading position of gas enterprises in Gansu area in. But because the company is located in the northwest inland, economic and management aspects significantly behind with the developed coastal areas, the development of the company fried strategy and management there are many problems. How to clear the content of strategy strategic environment of Gansu Kunlun Gas Co and what kind of system, which is the key content of this paper is to study.The research of this paper is clearly found in the enterprise development strategy KunLun the problem of Gas Co, and launched the corresponding analysis to solve these problems; the development strategy of Gansu KunLun Gas Co, and the specific measures of implementation. So the research of this paper has important practical significance; because of less study gas strategy literature, this study greatly enriched the content of this area, has important theoretical significance. This paper adopts literature review method, case analysis and comparative analysis to study this aspect, with strategic management theory as the theoretical base of the study, the strategic environment and the present situation of using five forces model and SWOT strategy analysis method to clear the company’s, and proposed the existing main problems in the current strategy, on the basis of these problems, clearly the company’s strategic orientation and target, mission, strategy design of enterprise development vision, and the goals of the enterprise, at the same time this paper also designed five years is the enterprise strategy development content for ten years. Finally, this paper presents the smooth implementation of accelerating integration of resources, market development, innovation management and other measures to ensure the enterprise strategy.