DC Group Xi’an Real Estate Company Development Strategy Research

At present,the international situation is unpredictable,the economic growth rate is slowing down,and the China-Us trade situation is tense.Global industrial decoupling and anti-globalization trend are increasing.The sudden COVID-19 pandemic has intensified the changes in the international situation,which is unprecedented in the world.Given the uncertain and unstable external development environment,our country has also entered a new development transformation in which "internal circulation is the main part and domestic and foreign countries promote each other".The real estate industry has also undergone some changes,gradually entering the inventory housing era,sideways era and low profit era,fierce competition,increased concentration,regulation and control policies,tightening financing environment;At the same time,it also gives birth to a variety of development Spaces,such as the integration of industry and city,urban renewal,productivism,stock operation,real estate finance,etc.,with both opportunities and risks.DC Group Xi ’an Real Estate Company is a subsidiary of real estate business under the background of national capital in Xi’an Development Zone.It has the characteristics of industry,scale and service,and has won many awards and honors from the state,Shaanxi Province and Development Zone.It is a well-known brand in Xi ’an and even Shaanxi Province.In recent years,due to the changes in the national policy regulation of the real estate market and the rapid development of the top 50 housing enterprises brands in the national real estate market in Xi ’an market,the development of DC Group Xi ’an Real Estate Company has been greatly impacted.Although Xi’an Real Estate Company of DC Group has many advantages,such as sound governance structure,increasingly mature marketization and high social recognition,it also has problems in market development,cost control,service improvement,financial capital and so on.In addition,there are disadvantages in core competence,development model,internal control management and talent echelon,and the company’s development strategy is insufficient.In order for DC Group to grasp the opportunity of Xi ’an urban development and integrate into the needs of urban development as soon as possible,it is urgent to conduct in-depth analysis and research on the company’s development strategy.This paper takes Xi’an Real Estate Company of DC Group as the research object.Firstly,it analyzes the external environment of the real estate company by using PEST tools and five forces model.Secondly,combining with the actual development needs of Xi ’an Real Estate Company,it puts forward a differentiated development strategy at the company level.Then,in the process of repositioning the company’s strategy,it focuses on making appropriate development plans for real estate development and operation,property services and financial capital,and defines the strategic implementation plan,which is guaranteed from four aspects:system construction,technical strength,human resources and risk management and control.This paper uses professional research methods and theoretical tools,relies on the macro-control background of "living in a house without speculation",and explores the development strategy suitable for the company through an all-round analysis of Xi ’an Real Estate Company of DC Group.Through the formulation and implementation of development strategy,the market adaptability and sustainable development ability of Xi ’an Real Estate Company of DC Group are strengthened,which lays a solid foundation for DC Group to strive for the first-class real estate enterprise in China.At the same time,it provides certain reference significance for the development strategy of domestic real estate companies with similar scale.