The Competitive Strategy Research Of Inspur Communication Information System Co., LTD

With the continuous social and economic development, the communications industry in China has obtained rapid development and improvement in recent years. Meanwhile, the communication enterprises have experienced rapid expansion and frequent changes, and consumers have a growing demand for the products quality and service. The emergence of these changes not only makes communication operators keep updating products and service, but also increases the requirements of the communications industry suppliers, which promotes communications industry suppliers to find their own core competitiveness and accelerate the development by selecting appropriate strategy.Inspur communication information system corporation, LTD. is the mainstream domestic telecommunications software vendors. The study in this thesis is based on the current status of the Inspur communication information system co., LTD. and the competition management theory. In this thesis I first analyze the enterprise strategic management theory, competitive strategy theory, and the concept of industrial 4.0, which lay a theoretical foundation for studying realistic problems of the competitive strategy. Then the external environment including politics, economy and industry environment, and the internal condition, which includes internal organizational structure, product information resources and the development direction, etc, for the development of the company is discussed in detail. The potter five model is used to analyze five main sources of enterprise competitive, and the SWOT (strength, weakness, opportunity and threat) analysis method is also used to clarify the strengths, weaknesses, opportunities and threats faced by the enterprises, which provide the basis for the competitive strategy of the communication company. After that, this study puts forward that Inspur communication information system corporation should choose the differentiation strategy based on the cost leadership strategy, and presents the implementation of the competition strategy. Finally, this thesis proposes safeguard measures of competition strategy of Inspur communication company, and they are illustrated from five aspects, which are the optimization of the organizational structure, the construction of the rich enterprise culture, the enhancement and development of the research and the construction of products, the enhancement of the customer management, and the improvement of the human resource management system.This thesis studies the external environment and internal resources of Inspur communication information system co., LTD., and also analyzes the opportunities, threats, advantages and disadvantages of the company. Based on changes along with the development of the telecommunication operators, the creative concept of 4.0 industrial architecture" is introduced into the traditional telecommunication product architecture in order to cater for customers, and build a new and efficient production competition model. The study has important strategic significance for the development of Inspur communication information system co., LTD. in the future and also has important guiding significance for other related industries.