Study On The Rural Tourism Development Of Yong’an City

With the development of economy and the improvement of living standards, rural tourism has become a new trend of domestic tourism in recent years, while research on rural tourism is a hot topic discussed in academic circles, but also an unresolved problem. The related research about rural tourism of Yong’an City is less because it has just started; So, I will try to do same research on this subject.At first, I reviewed the research hotspot on rural tourism of internal and abroad, and then analyzed same successful cases of rural tourism in our country, in order to provide reference for the development of rural tourism in Yong’an City.Second, I try to investigate tourist attractions of each township in Yong’an, collected the related data about rural tourism of tourism management, tourism enterprises, and the main operations.The third, I had analysis the collection of Yong’an rural tourism resources with SWOT, the result is that, the development of rural tourism in Yong’an City that the resource advantage and weakness, opportunity and threats, has a great significance for the development of Yong’an city rural tourism development strategy.At last, base on of analyzing the current situation of rural tourism development of Yong’an City. I puts forward some development suggestions and measures: ①The protection and development must be combine, to ensure the sustainable development of rural tourism; ②We should develop tourism commodities of local characteristics fully rely on the natural resources;③We must strengthen the concept of ecological civilization, in order to harmonize the development of rural tourism and modern agriculture deeply; ④Our governments should play a leading role in the construction of public service system network; ⑤Cultural relics and monuments resources should be protected, and then excavate the traditional cultures of village folks.Of course, this paper is just a preliminary study of rural tourism in Yong’an City. There is a lack of in-depth investigation and analysis, proposes the countermeasure is also not comprehensive enough and so on, we hope that the further studies of Yong’an rural tourism will be continued and to a new step.