Study On The Application Of Product Manager System In Stainless Steel Enterprises

For the enterprises with multi-variety products, how to optimize product management, maximize product competitiveness is an important research topic. Product manager system is an advanced mode of product management is more and more admired by many enterprises both at home and abroad. In the field of mass production of consumer goods, product manager system is more common. Those enterprise using the product manager system can accurately grasp the products’ consumer groups, which is conducive to the development of rational marketing strategy, so as to improve the ability to control the market. In the traditional manufacturing industries, especially in the industrial using materials’manufacturing, product manager system are not generally paid attention to.Function orientation of domestic enterprises to product managers is usually not accurate and comprehensive, which cause a lot of problem in the process of advancing this system. In summary, there are three mainly following aspects:there are serious segmentations between different departments, which cause product manager difficult to play the coordinated function; the lack of compound talent who can both understanding the products, technology, and the market; organization and process is not perfect.Stainless steel is a fundamental metal material which is widely used in many industries. The various demands from customers need complex processes, which bring out the organization of production and marketing pattern are quite different from carbon steel. Stainless steel industry has developed rapidly for more than 10 years in China, and the sellers’market has changed to buyers’market. The product management pattern of most stainless steel enterprises was transplanted from that of carbon steel enterprises, which has been increasingly unable to meet the change of market environment.This paper introduces the related theory knowledge of product manager system, as well as the common organizational structure. By the method of SWOT analysis, the current operation situation of Baoxin Company is analyzed. On this basis, I design the organizational structure and operation mechanism of the implementation for product manager system.This paper introduces the result and problems exist in implementing the product manager system in Baoxin Company.hrough the analysis of this paper and the introduction of the practical experience during promoting the product manager system in Baoxin Company, I hope this paper can provide some valuable reference and thinking to industries or enterprises.