The Application And Research Of Functional Design In Tourism Souvenir

Today, the tourism industry has become to the largest green industry in the world and the significant part of the world economy.As the high value-added industry of tourism, tourist souvenirs play an important role in this field. Among those affecting factors of the value to tourist souvenirs, the innovating design of function is crucially important.Starting with functional design of tourist souvenirs innovative research has significant implications: firstly, the life of tourism souvenir depends on its function effective reaction time.If the function were fully used by tourists, It could enhance practicability of tourist souvenirs, and also reflect the environmental consciousness; Secondly, the function design of souvenirs take the consumer demand as the ladder, and target to the tourism souvenir research. development, improve the tourism souvenir market model which is dominated by souvenir; Thirdly, providing a new ideas to the research of tourism souvenirs, then improving the saturation of souvenir markets.It is of great significance in promoting the development of tourism industry and stimulating the local economy development.Therefore,taking the related disciplines about functional design in tourism souvenir as the theoretical guidance, this issue research the tourism souvenir comprehensively. To begin with,discussing the research object, method and the principle of tourist souvenirs functional design.and then attempting to satisfied the consumers functional requirements from moderate design, comfortable design, functional, aesthetic design, semantic design.It is unrealistic to research functional design in theory.So the author research the tourism souvenir market objectively through the field test and market research.existing problems and analyzing the corresponding countermeasures.In addition to clarify the development idea of functional design in Shaanxi folk craft tourist souvenirs.To determine the value of development. Finally from the souvenir function practical, additional features of interest, the color of the products of the region, the material use innovative four summarized the expansion function innovation design practice in Shaanxi folk art class tourist souvenirs.The paper involves extensive technique domains, not only relate to the professional knowledge of product design, but also grasp the tourist souvenir market from the tourism economics, marketing, applying psychology to research the consumer behavior, and combining with the local culture, folklore, Chinese traditional folk craft to extract theelements of tourist souvenirs creative, summarized a research and development plan systematically for the function design in tourism souvenirs of Shaanxi folk craft.it has guidance function to the future research of tourist souvenir.