Research On The Present Situation, Issues And Resolution Of Business Operation And Management In Company C

Under the variable market situation, quick change of customer demand, product innovation and more competitor entry, the traditional business operation method in marine industry is not available for the company development any more. In order to survive in the market, all companies have to analyse the industry environment, competitive situation and internal business management, meanwhile to find out the existing problem and define the root cause. Base on the market and customer demand, the company must adjust the business strategy through the optimization of internal procedure to meet customer requirement, which is the effective business operation management to improve the company competitive strength.Company C is a charge air cooler supplier in marine engine industry, the dissertation will use business management theory sales management, supplier management, human resource management, technical innovation management to analyse the business status, competitive situation, internal sales management, supplier chain, HR status intensively. All the research reflects the situation of unreasonable sales management process, lack of employee incentive system, low technical innovation capability. Then the dissertation will define the root cause of all problems. Base on the analysis of issues and root causes, the dissertation gives the proposed solution to strength the business management.The above research conclude that the best way to improve business management is to strengthen sales and marketing management and create the stable customer base and market share, internally establish the standard management rules, such as work flow optimization, technology innovation, employ incentive system, build the excellent company culture. The effective business management and complete internal management system is the guarantee of business strategy execution and the basis of company stable development.