Study On GY Company Network Marketing Development Strategy

In the Chinese economy into the \"new normal\"stage of development, facing the challenge of transformation and upgrading of industry structure adjustment, the contradiction between excess capacity and market demand reality, building ceramic enterprises, especially small and medium-sized ceramic enterprises rely on the traditional low price competition to expand market share time has in the past, think about how to use \"Internet+\" thinking, improve brand awareness and added value, increase market sales network, to speed up the pace of product and technological innovation, is the important topic in front of all the domestic small and medium-sized ceramic enterprises.In this paper, through the choice of more familiar and typical of fengcheng of jiangxi local small and medium-sized enterprises-GY company, analyzes the small and medium-sized building ceramic enterprise facing the industry environment, and analyzes the type enterprise network marketing present situation and existing problems, to explore suitable for the characteristics of small and medium-sized ceramic enterprises network marketing mode and targeted improvement measures.This paper argues that GY co., LTD. As a small and medium-sized building ceramic enterprises, there are:(1) in the network marketing too hope that the network marketing, ignore reality difficult; (2) the website construction to stay in the \"one-way engine\", neglect the user experience; (3) the network marketing after facing many difficulties, serious problems such as delay the sales progress. Based on 4 p marketing theory, this paper combined with the actual GY enterprises, puts forward the construction of the network marketing strategy.First, can use product positioning strategies are:(1) in young group, product design more personalized and culture;Second, can use the pricing strategy:(1) have focused on Tmall B2C website building ceramic products sell like hot cakes such as pricing, pay attention to control product price range; (2) from dell laptop product strategy, online exclusive special custom products, a \"limited time offer\"; (3) to do after-sales service network, to create word of mouth new luminescent spot.Third, the channel strategy can be adopted:(1) through the search engine promotion; (2) using third party software to promote; (3) using WeChat\"human-machine intelligent" marketing.Fourth, can use sales promotion strategies:(1) organizing promotion; (2) the viral video promotions.