Unicom SD Branch "Clustering Customers" Research Of Marketing Strategy

In early 2013, SD Unicom department organization optimization adjusted to group clients, unicom group of customers also will be divided into three types: government office class customer, development of industry, small and medium-sized enterprise class customers. Among them, the small and medium-sized enterprise class customers are mainly concentrated in the industrial park, professional market, business building area of the customer is defined as a cluster. Clustering customers with a huge number of users,user scope widely, customer value is relatively high, the operators rely on degree is relatively low, it has the consistency of the customers in the industry characteristics, also has the characteristics of public customers ever-changing demand, once called the operator,the blue ocean. In the group client market especially industry after the customer market,the public market is saturated, how to change marketing strategy, quickly occupied the blue ocean, market expansion and growth of SD Unicom plays a vital role.In this paper SD Unicom ongoing clustering customer specific marketing activities as the research object, combined with Potter’s five forces model, SWOT analysis and SD analysis of Chins Unicom’s internal and external environment, opportunities and disadvantages; the 4R marketing theory from product, price, prom0 tion and channel four aspects to develop the marketing strategy. Combined with the actual SD Unicom, proposes the marketing strategy implementation measures.The full text is divided into six parts, the first part introduces the research background and research significance; The second part is the management of SD province Unicom customers based on the status quo, the clustering characteristics of customer market, from the aspects of income accounted for analysis of the importance of clustering customers;The third part is mainly on the marketing environment carries on the system analysis,including SD Unicom faced by the external environment and internal environment, has been clear about the company faces opportunities, threats, advantages and disadvantages;The fourth part studies made the SD Unicom customer clustering market marketing strategy planning, including the marketing strategy based on 4P marketing theory; The fifth part mainly study in the fourth part, on the basis of how to manage the implementation of marketing strategy planning, in the implementation deviation appeared in the process of how to control; Part 6 conclusion and prospect, SD Unicom for clustering marketing strategy has the practical significance of market customers, customers can meet the clustering in market communication needs of the business at the same time, improve thecompetitiveness of the SD Unicom existing products, effectively cope with the market competition, and thus improve the SD Unicom’s overall business revenue and profit.