Research On The Model Of Bancassurance In China

As the reform of finance institutions and the trend of aging population, bank insurance develops rapidly in China. However, the mis-selling, poor management and loss of risk control appears due to the backward finance system. In this condition, CIRC and CBRC issue the notice of new regulations for bank insurance. This regulation notice aims to normalize financial market and to sustain the development of bank insurance. But this really breaks the gaps between banks and insurance companies. So it should explore a new method to solve the problem between banking and insurance.The bank insurance includes two meanings. From the aspect of marketing, it is a new way that insurance company sells its products in bank; from the aspect of operating, it is the two main entablatures mixing together. In China, bank insurance stays in the initial step and the main type is that bank plays a sales agent role. Besides, the development of bank insurance could satisfy the demand of Chinese consumers. It has practical significance to choose the proper patterns of bank insurance in China.This article is formed by five parts. Firstly, it is the instruction of background and reference statement from China and foreign countries. Secondly, it illustrates the meaning of bank insurance and the theoretical basis. Thirdly, the article compares the different bank insurance patterns among foreign countries. Especially to analysis the reasons of different bank insurance patterns. Fourthly, it illustrates the situation of Chinese bank insurance and existing problems. At last, this essay would give suggestions about the bank insurance patterns in China.