Study Of Overseas Marketing Strategies Of Chinese Typical Vrla Battery Enterprises

The rapid development of Chinese telecommunication industry promotes the development of domestic VRLA battery industry. Based on competitive price and steady product quality, China now becomes the largest product base and exporter of lead-acid batteries in the world and Chinese VRLA battery enterprises go on the development road to international market. Therefore, it is very necessary to study the overseas marketing strategies of Chinese typical VRLA battery enterprises.This paper uses the target market selection and positioning strategy analyses of typical domestic VRLA battery enterprises, at the same time through the analyses of external opportunities and threats of each overseas market, conclude some regularities from different marketing strategies made by different enterprises at different time in different market regions.In different overseas market region, different VRLA battery enterprises will adopt different marketing strategies, it reaches following conclusions:(1) The price competition is very intense in Southeast Asia market, the enterprises are better to use cost advanced strategy.(2) EU and U.S. Markets are matured and have a very high requests for battery quality, the enterprises are better to use brand marketing strategy to enter into the markets.(3) The emerging African market is better to be entered into by rapid skimming strategy and centralized strategy, focused on serving special market segmentation, recovered the costs in short time and made high profits.(4) Entering into Middle East market is better to adopt differentiation strategy, the enterprises will obtain the marketing competitive advantages with rivals by differentiated products.(5) Latin American market is not sensitive to price but need long and durable batteries, so it could use non-differentiation strategy.Each battery enterprise will adopt different marketing strategies in different overseas marketing regions at different time, it not only because the strengths and weaknesses of different enterprise itself, but also because the continuing changes of external environment. Above are some conclusion of marketing strategy regulations of typical Chinese battery enterprises in different overseas market, it will be a good instruction and reference for their development strategies in the future.