Research On Marketing Strategy Of Guangzhou ZK Technology Company

Small and medium-sized enterprises play an important role in my country’s economic and social development,are an important growth point for the future development of my country’s national economy,and occupy a dominant position in my country’s economic development.As a member of the small and medium-sized enterprises,how to develop in the market by adopting appropriate marketing strategies,Guangzhou ZK Technology Co.,Ltd.has become an urgent problem for the company to develop in the market.This paper takes Guangzhou ZK Technology Company as the research object,using STP theory and7 P marketing theory,through IEF/EFE matrix,PEST analysis method,Porter’s five forces model,SWOT matrix and other analysis methods,to comprehensively analyze the marketing strategy of Guangzhou ZK Technology Company Discuss,analyze the problems existing in the company’s marketing strategy,and put forward feasible suggestions for the company’s operating conditions.Following the above research ideas,this paper is divided into six parts: the first part is the introduction,which mainly analyzes the research background,research significance,literature review,research ideas and methods of this paper;the second part is the theoretical basis for the study;the third part Combined with the selected theoretical basis and analysis methods,it conducts an in-depth analysis of the business environment and existing problems of Guangzhou ZK Technology Company;the fourth and fifth parts,through the analysis of ZK Technology Company’s operation and business environment,combined with STP theory and 7P marketing theory,put forward the marketing strategy of Guangzhou ZK Technology Company;the sixth part,combined with the actual situation of ZK Technology Company,discusses the safeguard measures for the implementation of the marketing strategy;the last part is the conclusion and prospect.The research results show that ZK company should seize the opportunity of rapid development of science and technology industry in Guangzhou,but the results show that ZK company should adopt its own personalized marketing strategy through its own scientific and technological development environment.