Based On The Analysis Method Of The IPA Subject-Live Performance Audience Satisfaction Researach

Subject-live performance as a kind of tourism products, is the integration of local culture, refining and sublimation. Tourists by watching subject-live performance enhancing cognition and perception of local culture, deepen the impression of tourists to local culture at the same time, improve the visibility and reputation of the local culture. At the same time, the subject-live performance can drive the local tourism economy development, create employment opportunities for local. As the product market oriented time longer, the homogeneity product increased, and the audience watch requirements change, want to further improve its market competitiveness, will have to face optimization and upgrading of products in the similar products to take off the lead out, thus ensuring high box office receipts. Audience is subject-live performance product service object, the satisfaction is an important symbol of the product is qualified evaluation.In this study the zen music shaolin ceremony as a case study subject-live performance audience satisfaction, purpose is to study the audience to the attention of the various elements of the subject-live performance products degree and satisfaction degree, and to understand the needs of the audience of the law on product requirements, so as to make the project manager targeted to improve and adjust to the product project. System combing the concept of performance in this study, the scholars at the present stage of its research perspective of system, and the concept of tourist satisfaction and the research methods. Through on-the-spot investigation, interview, and Delphi method, expert opinion method) established subject-live performance satisfaction multi-level hierarchical structure of evaluation system. Design questionnaire and distribution, statistics the audience to the subject-live performance products to the evaluation system of the importance and satisfaction of the indicators in the evaluation. Using IPA analysis and mathematical statistics analysis method to measure subject-live performance satisfaction products, elements and indicators in the evaluation system for the influence of tourists’ satisfaction degree. Finally, according to the results of the study on how to improve the "zen music shaolin grand ceremony" subject-live performance audience satisfaction put forward the corresponding countermeasures and Suggestions, mainly include: one, for the audience to the connotation of cultural tourism products demands of deep mining subject-live performance products cultural connotation, improve their cultural taste; Second, in order to more attractive to the audience to further integration content, make the performance content and the plot design more attractive; Three, improve the tourism commodity products production and marketing system; Four, pay more attention to the humanized design of the infrastructure,5, improve the staffs service consciousness and service level. Construction of six, perfect supporting services, form with "chanwu" culture as the core of differentiation product portfolio strategy.