Analysis Of Government Price Regulation Of City Public Transportation Industry Based On Ji’nan City

City public transportation industry as the focus of the service industry development of the city, the important role they play in the process of transformation and upgrading should not be ignored. With China’s rapid economic and social development and the process of deepening reform of comprehensive and in-depth forward, the broad masses of the people put forward new and higher requirements on urban public transport industry In recent years, the hardware facilities of the urban public transport industry have achieved a qualitative upgrading and transformation to speed up the development of the carrier vehicle scheduling system. But at the same time, as the main content for the urban public transport industry "soft constraints", the government regulation system is lagging behind. Especially in the price regulation, administrative intervention methods emerge in endlessly, too arbitrary, influence the urban public transport industry development healthy and economic improvement efficiency. These problems, in essence, are the result of failing to address the government and the market in the urban public transport industry management in the respective function.This article through to analysis the urban public transport industry technology economic characteristic and the theory of government price regulation, to clarify the theoretical basis of urban public transit industry to implement price regulation; through government regulation economics to the price level regulation and price structure regulation theory as the breakthrough point, to explore and discuss the government price regulation of urban public transport mode choice;through the analysis of the international representative foreign urban public transit industry price regulation methods and problems of existing regulation on price taking Ji’nan city as the representative of the Chinese urban public transport industry, draw strategies and goal orientation of the Chinese urban public transport industry government price regulation reform:reform price regulation system and promote the diversification of price regulation structure; enhance the price regulation scientific and professional; to perfect and improve the price subsidy mechanism; introduced the market factors, provide positive expectations for the industry parties.