The Model Of Agricultural Products Trading O2O E-commerce Rsesearch

In the early 1990s China began to the development of electronic commerce, but now it has gained the rapid development. E-commerce market is a very potential of a bright market, and it’s also an emerging market. At present China’s electronic commerce development has a certain scale, the popularity of e-commerce is becoming more and more high. Different from those of traditional electronic commerce mode,020 e-commerce model is one of the fast development of the current electronic commerce mode, and it also shows the huge market vitality and commercial value. With the increasingly development of localization of e-commerce, the question of 020 will become the e-commerce sites under a new blue ocean nuggets point. And the information and material between online and offline contact becomes more closely.020 is imperative in agriculture development, which not only can be better local agricultural products linked with consumer, also can let customers better understand the local agricultural products, to enhance security of trust. So as to improve the competitiveness of agricultural products in the local market as well as the surrounding market development potential.For traditional agriculture, it needs to be further research and practice, whether through the development of the 020 trendy have further development.From the following several part, this article emphatically studied the current agricultural e-commerce in Hubei province 020 model and its application in agricultural products trading innovation research.First, according to the development of the 020 mode nowadays and a lot of literatures, this paper summarized the 020 mode of current agricultural product development present situation.Second, according to the actual situation of offline online of the current status of agricultural products in Hubei province, this paper puts forward concrete introduces the connotation of agricultural 020 e-commerce and summarizes the current existing e-commerce mode and agricultural 020 e-commerce model. At the same time, this paper studies the actual situation of Hubei province itself 020 operation mechanism in the field of agricultural products trade.Third, this paper focus on the comparison and analysis the current most popular agricultural 020 e-commerce model case, and studies the characteristics of the 020 mode of current agricultural product, based on the above analysis, put forward to promote 020 main policy recommendations in the applications of Hubei agricultural products trade.Innovation of this paper point has the following three aspects:first, the exploratory research 020 mode applied in the agricultural products, concluding proposed O2O mode in the field of agricultural product trade mechanism connotation and composition. Second, on the basis of SWOT analysis theory of 020 model, this paper applies in the field of trade of agricultural products, and it also analyses the essence of the O2O mode of agricultural products. Third, through the analysis of the 020 mode of agricultural products, and this paper puts forward the innovative concept of Hubei agricultural products trading. In other industries as relying on 020 mode, this paper analyzes the development direction of Hubei agricultural products trading 020 mode, finally it puts forward Suggestions on development of Hubei province agricultural products trading 020 mode.