Agricultural Products E-commerce Mode Research In Western Hubei Ethnic Minority Areas

With the network technology and economic development, e-commerce hasbecome a very important market for the mode of operation, profoundly changed the waypeople think and philosophy of life, affecting the production and operation of the wholeworld and the circulation of commodities. Professional farmers cooperatives to act asagricultural e-commerce market is the main choice of a new situation. First of all, bothto avoid the situation of lack of manpower, material and financial resources for theproduction of individual farmers, but also to achieve the industrial management ofagriculture, promote the application and promotion of modern agricultural technology,early access to the era of modern agriculture. Second, the income of farmers and ruraleconomic development issues, professional farmers cooperatives to lead local farmersfor agricultural e-commerce can effectively prevent blindness and hysteresis of thefarmer’s production, farmers produce directly connected with the market to solve thecontradiction between the large market of China’s peasant economy and social. Finally,the use of the existing agricultural e-commerce experience and lessons to learn from thefarmers’ professional cooperatives operating experience success at home and abroad,from the stage of development of farmer cooperatives to build e-commerce model candirect guidance applications to achieve the first two objectives.This article is based on a survey of farmer cooperatives market development inminority areas in western Hubei Province Icheon City, according to its own natural,social and economic environment led to the specificity of agricultural production andoperation mode of the special role of farmers ’professional cooperatives, recognized thefarmers’ professional cooperatives inethnic minority areas in western Hubei Province inthe dominant position and role in promoting the development of electronic commerce inagricultural products, coupled with the understanding of the status of the domestic andforeign farmers ’professional cooperatives and agricultural e-commerce developmentand research, and to distill from the farmers’ professional cooperatives for agriculturalelements of e-commerce,finalized to build the farmers’ professional cooperatives as themain players in the market of agricultural products e-commerce model target.Article in building farmer cooperatives agricultural e-commerce model, mainlyfrom three aspects. First, from the real market summary and extract the elements of professional farmers cooperatives agricultural e-commerce: the farmers’ professionalcooperatives of agricultural e-commerce participants, the electronic trading market,electronic trading, information flow, logistics and capital flow. By a detailed analysis ofthe various factors, in fact, e-commerce of agricultural products for professional farmerscooperatives to create a market operating environment. Second, from the professionalfarmers cooperatives, agricultural e-commerce conditions for analysis. First of all, thephasing of the development of farmer cooperatives, divided into primary, four stages ofgrowth, maturity and decline, build to provide the basis for the back mode; Second,summarizes the current agricultural e-commerce business application mode, areclassified into seven the business model for professional farmers cooperativese-commerce mode provide alternative ways of doing business; Finally, from thefarmers’ professional cooperatives e-commerce technology systems, initially identifiedthe complete professional farmers cooperatives for agricultural e-commerce system,including e-procurement system, the internal management system and networkmarketing system. Third, clarify the elements of e-commerce and farmers ’professionalcooperatives of farmers’ professional cooperatives to their own circumstances, in thee-commerce environment, from the four stages of development of farmer cooperativesto build e-commerce model, to distinguish between a phase focuses on the problem tobe solved, select the appropriate business model, the establishment of appropriatee-commerce systems.