Small And Medium Enterprises Customers Cultivating Strategy-Based On Agricultural Bank Of China Branch In Wuzhong

Small and medium enterprises development can not only meet the needs of different levels of the people, create jobs, and can narrow the gap between urban and rural areas, which is of great importance for the establishment of a harmonious society. But the financing difficulty has been plagued by the development potential and speed of SME. Because of China’s commercial banks increasingly intensified competition in the industry, the business situation is becoming increasingly serious, forcing commercial banks to seek new profit growth point. Advanced compared to foreign commercial banks, China’s commercial banks in terms of the concept of the SME customer management, technology, methods, systems and external environment, there is a big gap, it led to the current commercial banks can not meet the basic needs of SME financing. Therefore, the study of commercial banks SME clients to cultivate the reality is very important.Based on the development of the SME in the customer development work in large state-owned commercial banks are engaged in face and practical problems encountered and the measures taken and solutions were summarized and analyzed, combined with the latest dynamic development of SME, expand Small & medium for strategic Research under the current specific economic situation, large state-owned commercial banks on how to promote the development of SME, in order to effectively change the current development model and the profit of state-owned commercial banks, and thus enhance the importance of the commercial banks’ core competence and discussed Discussion, hope to some extent for the large state-owned commercial banks to provide support for the theory and methods of guidance in terms of strategic development of SME.