Research On The Development Strategy Of Nantongzhongnan Construction Engineering Equipment Installation Co., Ltd.

Since the Chinese reform and opening-up policy was initiated, China has ushered in his 30 years of rapid development. the construction industry, which is one of pillar industries of national economy in china, witnessed and experienced the changing times. In the next 20-50 years, China Government will take the urbanization, the western region development and the infrastructure construction of regional economic development as one of the engines driving economic development, then, China’s construction industry will develop rapidly again. In the face of the resource issues, environmental issues, social and cultural issues arising from the social development, it is sure that these issues will have a huge and decisive influence on the development of the future construction industry, and green, low carbon operation will be the mainstream of future architectural development. In the context of opportunities and challenges, as a traditional construction enterprises, grasping the future direction of development of the construction industry properly and formulating the development strategy and tactics to meet the market development combing with Nantong Zhongnan construction equipment Installation Co. Ltd’s positioning and self-development goals to achieve the upgrade of management, technology service and cost control is the only way which must be passed to realize enterprise’s sustainable development of health.This paper includes six chapters to analyze and summary the above issue of development strategies and policies.First, the paper analyzes the enterprise development strategy theories and focuses on analyzing the theory of the core competitiveness of key outstanding enterprises through the theoretical framework and the literature to be familiar with and apply relevant theories of technical methods. These are the paper’s theoretical basis of the problem.Secondly, by analyzing and contrasting the basic direction and pattern of domestic construction industry development strategies, and the influence which the recent global financial, environmental and resource issues impact on the construction industry, the paper collates and summarizes the future direction of development of the construction industry and to provide guidance to the enterprises to formulate development strategies and tactics.Thirdly, by using the five forces model of and SWOT model, the paper analyzes and researches the macro-environment, industry competitive environment, internal environment to provide the advantageous basis for formulating strategies and tactics.Finally, basing on the above analysis, this paper considers that the enterprises should formulate the future strategy from the strategic positioning, target, way and the management strategy. From a strategic point of view, three core issues, that is what to do, how to do and who to do, will ensure its integrity, validity and feasibility.