| Private enterprises is the main force of economic development in Inner Mongolia, its development affects the development of the autonomous region economy directly. However, if want to be more competitive, it must occupy a larger share of the market, this depend on the sales process of enterprise operation. But successful sales strategies rely on the salesmen’s implementation. So, keep outstanding salesmen is very important to maintain a long-term competitive advantage for an enterprise. This article is based on the relevant theories, Referenced the researches of employee loyalty by domestic and foreign scholars. Find Salesman who comes from The Private Enterprise in Inner Mongolia as the object of investigation. Then, find the key factors of salesmen’s loyalty by empirical analysis. Finally, offer some proposals to promote the loyalty level of salesmen of private enterprises in Inner Mongolia.The paper author referenced the existing research results and summarized the influencing factors of salesmen’s loyalty, then designed a questionnaire. Data collection relies on issuing questionnaires and online survey. Data statistics and analysis are depending on STATA 12.0. we got a high Cronbach’s a coefficient in the Reliability Analysis of the questionnaire, which indicated the Reliability of the questionnaire is good. Then summed up nine important influencing factors of salesmen’s loyalty by Factor Analysis and looked these factors as independent variables and the loyalty scores as the dependent variable for correlation analysis and regression analysis, meanwhile, got single-factor analysis results by personal characteristics variables to test the hypotheses.Empirical research shows that the loyalty level overall the salesmen of private enterprises in Inner Mongolia is not high. The important factors about loyalty of salesmen of private enterprises in Inner Mongolia includes six aspects:Salary Factor, Management style and Qualification of Managers, Communication Mechanism, Features of Sale, Inner Factors of Enterprise and External Factors outside of the Enterprise. Personal characteristics have no significant effect on the loyalty. Finally,the author put forward some suggestions to promote the salesmen’s loyalty of private enterprise in Inner Mongolia... |
