Study On Enterprise Cultural Innovation Of Ningxia Kocel Group

In terms of its nature and function, enterprise culture is a combination of economy and culture. It is a kind of economy cultures which produced under the regulation of culture and follow the basic values. Enterprise’s value choices and ideas are the fundamental construction to build good enterprise culture; also they are the foundation of enterprise’ health and sustainable development. It is an important strategy to build a good, healthy and sustainable development enterprise culture innovation to adapt the development of times and market. Predictably, a better enterprise culture has effect on enterprise values and economical behavior. Also have important theoretical and practical significance.With more than 40 years development, through innovation of system, technology and management Ningxia Kocel Group has become a cross-industry, cross-regional, diversified enterprise group. Today, Kocel Group is one of 501eading industry enterprises, a big ratal and key force for export to earn foreign exchange. Kocel Group’s enterprise culture is gradually formed during the creation and growth of the group. With the development of economic and the changes of group business environment, the innovation of enterprise cultures becomes urgent need.Based on the culture construction and combined with related theories, this thesis analysis the main problem of culture construction from the perspective of sustainable development finds the basic reasons. Put forward a sustainable development and innovative plan through investigation. This thesis argues that a corporation should gradually and continual absorb domestic and foreign outstanding factors; inherit the excellent; gradually increase the competitiveness of corporate during the development of the enterprise culture. Emphasize the details and execution in daily management to make the enterprise culture being a dynamic cycle from cultural history---consciousness—system---auto psyche—put in cultural history again. Establishing corporate culture dynamic to improve Ningxia Kocel Group better and sustainable.