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The Research Of Enterprise Culture Construction And Implementation For The PBPC

Posted on:2013-07-15Degree:MasterType:Thesis
Country:ChinaCandidate:J QiFull Text:PDF
GTID:2249330374971551Subject:Senior Business Administration
Abstract/Summary:PDF Full Text Request
In the first international macroeconomic situation in constant turmoil, domestic enterprises frequency affected, their management concept to reform, build corporate culture under the macroscopic background, combined with PBPC enterprise development history, present situation and target of the micro background PBPC enterprise culture and landing on this subject. Secondly, based on the PBPC enterprise employees have an informal discussion, one-on-one interviews and questionnaires in the form of data collection, and the integrated use of empirical analysis, normative analysis, comparative analysis, deductive reasoning, summaries, historical logic analysis and system analysis method the results are informative, reliable and other content to study.Thus, this paper concludes that the PBPC enterprise culture in the following two problems:one is the construction of enterprise culture itself has many problems; two is the enterprise after reorganization and conformity to the traditional corporate culture brings more incommensurate problem. The reason lies in:one is the enterprise leading pay enough attention, resulting in the building of enterprise culture lag; two is the enterprise staff training mechanism is not perfect, it is difficult to implement the concept of corporate culture. To this, the article from the enterprise culture foundation, carry out, solid culture concept, create a cultural atmosphere in three aspects such as improved corporate culture, and has developed a set of enterprises with the development of the concept of corporate culture. Finally, to ensure the timely landing enterprise culture, and constantly promote the development of enterprises, this article from the leadership, system construction, strategy matching three levels to give a reasonable security measures.
Keywords/Search Tags:Enterprise Culture, Cultural Integration, The Spirit of Enterprise, The Core Concept, Traditional Culture
PDF Full Text Request
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