Strategies To Boost Competitiveness Of Fangda Village Bank, Alxa Left Banner

China is a big agricultural country, and finding solutions to the issues of agriculture, farmers and rural areas is seen as the primary task of China’s economic development. To better promote the progress of rural economy and guarantee the increasingly diversified and multiple demands of rural finance, village banks come into being and play an important role in supporting agriculture. As new rural small and medium-sized financial institutions, they have received a series of policy support from the State Council and other relevant authorities since their pilot stage. However, problems such as policy executing failure and unsound policies have blocked their progress.So it is important and also urgent for village banks to play their own advantages and overcome weaknesses, so as to stand out among the traditional state-owned commercial banks and achieve long-term sustainable development.Alxa is located in the westernmost of the Inner Mongolia Autonomous Region. It is a sparsely populated area, with inconvenient traffic and single economic structure. Its industries develop slowly, and there are few refinement industries. Agriculture and animal husbandry has become its leading industry. In recent years, Alxa authorities have attached great importance to the economic development of the rural pastoral area, and determined to vigorously develop modern market-oriented and government-led agriculture with its own unique features. Efforts are also made to speed up the growth of specialized organizations, cooperative associations, business enterprises and other new types of agriculture and animal husbandry business entities, and to give play to model guidance and establish a local-based diversified interest system, so as to benefit farmers and herdsmen with industrial management and change Alxa from a large region of agriculture and animal husbandry into a powerful one. Supports from financial industries are essential for the sustainable development of agriculture and animal husbandry. As one of the rapidly developed village banks in Inner Mongolia, Alxa Left Banner Fangda Village Bank is also one of the two village banks in the area. So how it makes use of the national policy of supporting local industries to consolidate its position and boost competitiveness has become the focus of this study. This paper has covered both domestic and overseas research literature and reviewed the existing authoritative theories of commercial bank competitiveness, thus laying a theoretical foundation for the study. Based on both qualitative and quantitative methods, the real business circumstance and competitiveness of Alxa Left Banner Fangda Village Bank are analyzed with the PEST model, and suggestions to promote village bank competitiveness are proposed correspondingly. This study is expected to promote the healthy management and sustainable development of local village banks, and contribute to the issues of agriculture, farmers and rural areas.