The Location Selection Of The Economy Hotel Based On The Analytic Hierarchy Process

In recent years, China’s economy has achieved rapid development. With the development of the economy and the improvement of people’s living standard, tourism has become an activity to relax and adjust life pressure. The vigorous development of the mass tourism market and the needs of the business travel provide more broad space for the hotel industry development. High star hotel is not suitable for the mass consumer market, but low-end hotels cannot meet the demand of the consumers. So, economy hotel has been developed in this situation, and it can meet the needs of the mass consumers. In the nearly 20 years, economy hotel in China has developed into the mature stage, and the scholars have conducted a series of research of development of the domestic economy hotel. However, most of these studies focused on the hotel operation and management, research on the hotel’s location is less. Maybe researchers didn’t realize the importance of the hotel location, but the hotel’s location directly determines the length of the payback period of the hotel and has a strategic impact to the hotel. Therefore, based on the research of the location selection of the economy hotel and its importance, this paper takes the location selection of the economy hotel as the research object, and discusses the factors influencing the location selection of the economy hotel.This paper summarized the concept and development strategy of the economy hotel, and at the same time the literature of the problem of location selection and the methods of location selection are analyzed in detail. The research framework and research ideas are as followed:First of all, in practice, there are complicated factors influencing the location selection of the economy hotel. This paper summarized the economy hotel location selection factors on the basis of the analysis of the domestic and abroad literature about the economy hotel location factors and the interview method. In the above factors, this paper selected those relatively important factors through questionnaire and SPSS analysis, and constructed the index system of economy hotel location. The index system includes 3 layers. There are 4 factors in criteria layer, and 12 factors in index layer. Then, using the analytic hierarchy process (AHP) to determine the weight of each indicator and sort the importance of each index. In the index system of economy hotel location, the four factors of the criteria layer are traffic condition, surrounding environment, geographical environment and operating conditions according to the weight of them, traffic condition and surrounding environment are most important. In the 12 factors of the index layer, "distance to transportation sites and transportation hub" and "vehicle type" are the top two factors, which also show the importance of traffic conditions. Finally, this paper takes the home inns & economy hotel in Zhejiang province Xi hu lake as an example, selecting the branch in west lake and the branch in Wenyi cui yuan garden as objects. We analyze the conditions of the two hotels from the influencing factors of the economy hotel’s location selection, and compare the pros and cons of the two branch location.Therefore, the indicator system selected in this paper provides decision-making basis for decision makers, and a theoretical basis for economy hotel location selection.