Research On H Bank Business Development Based On The Background Of Internet Financial

With the rapid development of Internet banking, the traditional banking business has been a great challenge. For legacy applications in terms of how to deal with the financial impact of the Internet, the rational use of the Internet to promote their own development finance has become a key issue to be resolved Cheng.The research of this paper is based on the H bank as the concrete object, and studies the development strategy of H bank under Internet banking background. Firstly, this paper uses the methods of the literature reading. The literature on the effects of current China’s Internet banking on the development of traditional bank were combing and summary, formed the summary of literature materials, laid the theoretical foundation for the research of this paper. Then, this paper uses the methods of comparative study of H banking and Internet banking, comparing the advantages and disadvantages, place of the respective length are analyzed; finally, this paper uses the methods of the PEST analysis and SWOT analysis to analyze the internal and external environment for the H bank business.This paper Proposes H bank business development strategies, improve the construction of electronic channels; integrate of existing financial service, build local financial service platform of life; promote online and offline high-end financial products professional financial planning combined service; promote retail loans online scheme, to carry out the Internet platform credit cooperation; establish a data analysis framework, service to achieve the precise positioning and seamless push.I hope that through this research, H Bank for the financial impact of the Internet on a clear understanding of the company’s business, the rational use of the Internet to expand banking finance, banking innovation to achieve play a reference and reference value.