The Research Of Xibaipo Scenic Developmental Strategy Under The Perspective Of Cultural Construction

Since countries put forward the development of red tourism in 2004, with the continuous development of national economy, national advocacy of red tourism, and willingness to improve under the background of the people go on a tour, obtained the rapid development of red tourism, the old revolutionary base areas in the red tourism also radiation driven economic development, people’s livelihood. But with the development of economy, the progress of the society, we should also see the tourism industry competition is becoming more and more fierce, especially economic downward pressure is increasing in recent years, our country put forward to adjust economic structure, the red tourism industry is facing unprecedented opportunities and challenges.Based on the first batch of red tourism 5 A scenic spot xibaipo in hebei province as the research object, under the support of relevant theories, through the SWOT analysis method, the xibaipo scenic spot market position for internal environment analysis of the strengths, weaknesses, examining xibaipo’scenic area development of external environment opportunities and threats, and puts forward the core of tourism competition is around the culture of competition, based on this, Explores the construction a based on the cultural innovation of xibaipo scenic area development strategy under the new path.The full text altogether has six parts:the first chapter is the background of the selected topic, research purpose and significance, the research both at home and abroad and the research methods and innovations. The second chapter of red tourism, cultural tourism and other related concepts are introduced, and elaborated the sustainable development of tourism, culture creative industry theory, experience economic theory and related theory. Chapter 3 points, this paper introduces the general situation of xibaipo scenic spot, and analyses the xibaipo scenic tourist perception of the questionnaire. The fourth chapter mainly through questionnaire on the basis of SWOT analysis of xibaipo scenic spot market analysis, find out the scenic areas of strengths, weaknesses, opportunities and challenges. The fifth chapter in the SWOT analysis under the premise of the cultural construction perspective in this paper discusses the necessity of xibaipo scenic area development strategy and Suggestions. Finally, summarize the results of the study, the research insufficiency and the future.