Research On Development Strategy Of Hangzhou Canal Cultural Tourism Corporation

With the substantial improvement of China's comprehensive strength,the tourism industry is in a period of vigorous development.As a representative industry with no pollution and low carbon recycling economy,tourism is naturally one of the first choices for sustainable development strategies.The essence of tourism is culture,and the development of culture depends mainly on tourism.At present,cultural tourism industry has become an important way for the rapid development of local economy.As the southernmost symbol of the Beijing-Hangzhou Grand Canal,Hangzhou has a strong demonstration role in the development,protection and operation of the canal along the canal.Hangzhou Canal Group Cultural Tourism Co.,Ltd.as a wholly-owned subsidiary of Hangzhou Canal Group,a state-owned enterprise in Hangzhou.It is of great significance to study it.In this paper,we first introduce the research background and significance of the cultural tourism industry,based on which the idea and structure of this research are established.Then,based on the analysis of the current basic situation and development status of the enterprise,the SWOT model analysis method is used to comprehensively analyze the internal advantages and disadvantages of the enterprise,external opportunities and threats,and based on this,a second is created.Dimensional matrix(two dimensions are their own strengths and weaknesses,external opportunities and threats),and a detailed analysis of the strategic combinations that can be used by enterprises,as well as strategic thinking,goals,priorities and guarantees for the company's development The implementation strategy has been analyzed and summarized.Through the research on the development strategy of Canal Cultural Travel Company,it is beneficial to the display of the historical and humanistic style of the Canal and the dissemination of Chinese traditional culture.It is conducive to promoting the transformation of enterprises from traditional business operations to service-oriented and innovative ones.The research work of this paper has important guiding value for the future sustainable development of Hangzhou Canal Cultural Travel Company,and then has certain reference significance for the construction of Hangzhou and China's cultural tourism industry and the Grand Canal Cultural Belt.